Why most people will never be great at link exchanges

To achieve maximum visibility and traffic potential, your website needs to show up on the first or second page of Google when someone enters one of your keywords as a search term. Many won't, though--particularly the publications in very niche markets--and they'll happily run your ads free of charge. Can …

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Personalization counts: how does scraping fit into this?

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. They always go on and …

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Update your 301 redirects on a regular basis

Many small and large organizations employ virtual private servers (VPSs). Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Optimizing for niche keywords helps to attain greater conversion rates. I could invest in …

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