A natural link building strategy should include links from a variety of sources. Getting external links from such sources will do wonders for your local optimization campaign-far more than just stuffing the name of your city into your meta tags. The finest tartan scarf have been worn by the royalty …

If someone is using a screen reader, they will be able to hear what that image is. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently …

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Doing so could result in being black-listed by Google, ultimately …

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure …

More and more, search engines have begun to incorporate social context into their search results. Recent technological developments have altered the levels of power held bymembers of the channel. Marketers use humor in advertising because people like to laugh. I'm on the lookout for an incredible Lines rocking horse . Our …

Don't duplicate title tags across your website, as this can negatively impact your visibility You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will …

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that's why they have introduced and pushing for the implementation of accelerated mobile pages. SEO fosters the natural, long-term growth of a website, and …