This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Doing so could result in being black-listed by Google, ultimately …

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. They always go on and …

Many small and large organizations employ virtual private servers (VPSs). Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Optimizing for niche keywords helps to attain greater conversion rates. I could invest in …

Email addresses are essential elements of a quality database. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve …