Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he already possesses. When you draft a press release with local SEO in mind, make sure your …

While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. If you want to do good marketing, look at the SEO as an investment that will …

You don't have to fight for a top spot-the top three local entries will always rise above the other results for local queries. Generally, these long-tail keywords take the form of sentences, such as "the best steak house in southern California" rather than the simpler keyword phrase "steak house California …

Your potential visitors rely on Google because they know it provides high-value results for their search queries. Merging the two files types will both decrease your page load time and increase your page speed. research, an article that's scannable is 58 percent more likely to perform better with readers. Its …

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Individuals spend an average of 3 …

In fact, those days are already here with automated campaign types such as Local campaigns, Smart campaigns and App campaigns. It's important to monitor the backlinks your site is accumulating By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for …

More and more, search engines have begun to incorporate social context into their search results. Recent technological developments have altered the levels of power held bymembers of the channel. Marketers use humor in advertising because people like to laugh. I'm on the lookout for an incredible Lines rocking horse . Our …

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal …